Is Paying Extra for Privacy the Future of Home Internet Service?

By Apprameya Iyengar

All eyes are on AT&T after the carrier launched its gigabit fiber-to-the-home Internet service in Kansas City, pricing part of the service based on a user's privacy preferences. Interested users can access the carrier's "GigaPower" Internet service for $70 per month in exchange for providing the carrier with their web browsing information and receiving targeted ads based on their web browsing activity. For users interested in keeping their web browsing information private, the user must pay nearly $30 more per month for additional privacy options than users who are willing to provide the carrier with their web browsing information. However, the carrier can still collect a user's web browsing information for "other purposes," even if the user elected to pay additional fees per month to keep his or her web browsing information private.

Are "pay for privacy" programs the future of gigabit fiber-to-the-home internet services? For more information, please click here.