The Power of a Transparent and Broad Privacy Policy

By Zuzana Ikels and Erin Fleming Dunlap

The enforceability of privacy policies and consumer consent as to targeted advertisements related to medical or healthcare conditions is a hot button topic in the law and business. In Smith v. Facebook et al (filed in March 2016), plaintiffs sought to test the boundaries. In a surprising result, and after a year of briefing and oral argument, Judge Edward Davila of the Northern District of California issued his order a few days ago.  In a surprising twist, the Court dismissed the entire complaint without leave to amend. Polsinelli attorneys Zuzana S. Ikels and Erin Dunlap provided analysis and recommendations regarding the power of a transparent and broad privacy policy in an article published by Law360