The Power of a Transparent and Broad Privacy Policy

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By Zuzana Ikels and Erin Fleming Dunlap

The enforceability of privacy policies and consumer consent as to targeted advertisements related to medical or health care conditions is a hot button topic in the law and business. In Smith v. Facebook et al (filed in March 2016), plaintiffs sought to test the boundaries. In a surprising result, and after a year of briefing and oral argument, Judge Edward Davila of the Northern District of California issued his order a few days ago.  In a surprising twist, the Court dismissed the entire complaint without leave to amend. Polsinelli attorneys Zuzana S. Ikels and Erin Dunlap provided analysis and recommendations regarding the power of a transparent and broad privacy policy in an article published by Law360